Why You Should Participate in NANI

1. Advertisers place orders for the NANI program through participating AFCP members.
2. Participating members submit ad orders and payment to AFCP.
3. AFCP processes the orders by combining all the NANI ads to be published in that week.
4. Member publications receive a list of NANI ads to be published by email, fax or can be downloaded in the NANI Ad Lists section.
5. Participating members publish the list of ads in their publications during the three-week publishing window.
6. AFCP sends a request for tearsheets every half year, which is used to audit publication.
7. Publishers who submit tearsheets and have run the ads correctly will be entered into a rebate pool. Rebates are distributed based on audited circulation.
8. Checks are issued to each participating member based on their audited circulation, the number of ads they published, and how long they have participated in the network.
9. Publications must send circulation audit statements every two years. The audit must be performed by a circulation audit firm approved by the NANI board of directors. Members are not eligible to earn rebates until a valid circulation audit has been completed and submitted to NANI headquarters.

Rebates are distributed quarterly based upon successful completion and passing the quarterly NANI audit. Historical rebate amounts for weekly publications range from $4 or $5 per thousand circulation up to $7 to $8 per thousand depending on the sales volume and number of ads in the network. For publications with substantial circulation, this can easily reach thousands of dollars per year. Publications with lower circulation find that the member benefits and ability to bring staff (at no charge) to the best training and best industry conference each year is worth many thousands of dollars.

NANI Ad Network is the most effective advertising buy reaching almost 20 million homes in North America. Minimum guaranteed circulation is 14 million. Actual circulation varies based on ad content and individual participating publication content policies but in most cases considerably exceeds the guaranteed minimum at no additional cost to the advertiser.

Download NANI Participant’s List

All AFCP members in good standing are eligible to participate in the NANI program. To maintain eligibility, AFCP members must pay dues timely. To participate in the semi-annual NANI rebate, participating members must have a current circulation audit provided by a firm approved by the NANI Board of Directors. The NANI Board of Directors has approved the following audit companies:

Circulation Verification Council
PO Box 31523
St. Louis, MO 63131

Certified Audit of Circulation
155 Willowbrook Blvd.
Wayne, NJ 07474-0379

Verified Audit Circulation
517 Jacoby
San Rafael, CA 94901-5242

Audit Bureau of Circulation
900 N. Meacham Road
Schaumburg, IL 60173-4968

BPA Worldwide
Two Corporate Drive 9th Floor
Shelton, CT 06484

Members who do not have a circulation audit statement to substantiate their circulation, can still participate in the NANI program. You will not receive rebates, but still will be eligible for all other NANI participation benefits, including dues reduction and reduced costs to attend the AFCP annual conference.

AFCP Members are automatically enrolled in the NANI program when they join AFCP. If a member does not want to participate in the program the member must notify AFCP by phone 877-203-2327 or by email at afcp@afcp.org. AFCP members not participating in the program can enroll by simply contacting NANI headquarters.

AFCP does not automatically enroll new members in the supplemental Government Ads Network. Members interested in running government ads must call or email AFCP to join the Government NANI Network. Participation is voluntary and can be ended at any time. Simply contact the AFCP office.

NANI rebates a significant portion of the revenue it earns. The remaining revenues are used to fund other member benefits, principally AFCP's annual conference, The Leadership Institute and administrative expenses.

Checks are issued to each participating member based on their audited circulation, the number of ads they published, and how long they have participated in the network, the level of revenue in the NANI program and the total circulation of all members included in the audit. This is a lengthy calculation that is detailed below.

See example

The NANI program was started more than 25 years ago to help fund the Association of Free Community Papers. By allowing the association to sell a few ads and each publisher agreeing to run the ads free-of-charge, the association was able to maintain very low dues and provide exceptional member benefits.

This operating procedure continued for many years and was successful. In fact, it was more than successful. The association reached a point where its funding was sufficient and more advertising revenue was being received than necessary. The NANI board started to rebate excess revenues to participating member publications to offset some or all of their costs associated with running the ads.

The network continued to grow and provide exceptional advertising results for advertisers. Seeing an opportunity to add profit to member publications, the NANI board continued to press for sales increases while greatly increasing the rebate checks to participating members. Clearly members are receiving member benefits and rebates that far outdistance participation costs.