The easiest way to assure that you never miss a NANI ad list is to have the classified representative who is responsible for entering the ads maintain a calendar. On every Monday, he or she should enter the date or volume and serial number of the publication in which the ads are published.
In this manner, he or she can always see the past Monday and assure that the list was received and entered, and then process the current week’s ads. Whenever a past Monday is blank, that would indicate a missed week.
If a week is missed, contact the AFCP office immediately so those ads can be resent and published as soon as possible.
The calendar will also be helpful when you receive the request for tearsheets; you will quickly see what issue contains the ads requested on the audit week.
You need to run all ads on each ad list. However, you have a three-week window to run the ads. So, if your paper is especially tight on space, you can take these ads out of the paper in a squeeze and double up next week.
But, be sure you don’t go past the end of the three-week publishing window.
If you have a policy of not publishing certain types of advertising, you are under no obligation to accept those ads from NANI. We simply want to know about it.
Setting uniform publishing standards for a national network is difficult. What is totally acceptable in certain areas of the country is totally unacceptable in others. Therefore, we want individual publishers to set policies for acceptability within their community, and we want to abide by those policies.
If an ad violates your publication’s standards, simply indicate that you are not running those ads in the margin of the ad list and fax it back to us. This allows us to monitor how many publishers are not running ads of certain types.
Be sure that you review the ad list. At the bottom is a message asking if we are sending the ads to the right person. This always runs at the bottom of the ad list and assures you that you have the entire list. In addition, faxed lists include page numbers like “Page 2 of 5” letting you know how many pages should be part of the overall list.
You should also count the number of ads to be run and compare this to a list from your system of the ads running under the NANI account. This will assure that all ads were entered with none bypassed.
Auditing publication allows us to be certain that the ads are running correctly. It provides our sales reps with confidence that NANI ads will generate advertising results.
In your local market, you probably rely on your advertisers to check their classified ad when it is published. However, since a national advertiser may be located across the country, they are not able to see your paper. So we look for them.
Auditing publication also allows us to convince advertisers that the ads are running without having to ask you for tearsheets every week. Advertisers often request tearsheets, which would require a tremendous amount of your staff’s time, but after hearing of our stringent auditing standards, they feel confident that we are correctly monitoring the program.
If the ad is missing because it did not meet your publishing standards, then include a letter explaining that fact.
If the ad is missing because space was too tight, a computer error caused a glitch or a human error caused an error, include a letter indicating those facts and submit your audit response and tear sheets. In this case, you may not get a rebate this quarter, but you will still obtain all the other benefits of participating in NANI.
The deadline for each audit is indicated on the audit request. However, if you miss the deadline, please contact AFCP as we can still process your audit.
NANI allows one 90-day grace period to submit past audits, however, no rebates will be paid beyond that grace period. In addition, rebates paid on late audit responses will be decreased by 25%.
Members that do not respond to the audit request for three consecutive quarters, will be removed from the program and will be considered an AFCP member, not participating in NANI. Such members do not receive membership benefits from participating in NANI, such as reduced dues and reduced attendance costs at AFCP conferences.
If you are unsure of your membership status, check the mail label on your copy of Free Paper INK. An “AFCP” indicates that you are an “AFCP member, not participating in NANI.” A “NANI” indicates that you are an “AFCP member, participating in NANI.” “NMBR” indicates that you are not an AFCP member.
Your audited circulation, the number of ads you ran during the audit week, the time you’ve been part of the network and whether you are a weekly or monthly participant all enter into the calculation. Refer to the "Rebate Calculation" section of the "How to Publish" page of this website for a complete description.
Yes, our goal is to return as much revenue per thousand circulation each year as possible. This promotes members running all of the NANI ads and helps assure the continued participation of weekly publications.
If your publication is published monthly, the rate runs about one third of the weekly amount. This is lower because so many ads are duplicates and are eliminated by the AFCP staff before sending the monthly list. Since monthly publications publish fewer ads, their rebate is smaller.
Your rebate is based on the number of ads you published because one of the major expenses in publishing is newsprint. Those publishers who run more ads deserve to get bigger rebates to cover their newsprint costs.
You are well within your rights to not publish ads that don’t meet your publishing standards, but that will affect your rebate slightly.
For example, if the ad list includes 25 ads and you published 20 of them, then your ad ratio will be 80% (20/25) and your rebate will be 20% less than if you published all the ads.
The audit request is issued during the first ten days after the end of the quarter. It takes the entire quarter for the AFCP staff to review the tearsheets from all the participants and calculate your rebate check.
You can expect your rebate check at the end of the following quarter. For example, the rebate check for the first calendar quarter (January through March) will be issued during the last week of June.
NANI was created to help, not hurt your reputation in your community. By participating in NANI, you provide your readers with national advertising and the opportunity to purchase products and services of which they otherwise would not be aware. That’s a service to your readers.
We know that different communities have different standards, and we expect that publishers will scrutinize NANI lists to assure that no ad runs in your publication about which you are concerned. You know your community and can, and should, drop any ad that you feel may harm your local reputation.
We set standards on a national basis and complete a background check on every advertiser. We check the Better Business Bureau, state attorney general’s offices, the FTC and other sources as we review the stature of the advertiser's company. We can’t guarantee that every company is legitimate or that every offer is the smartest investment for every reader, but we are diligent to drop any ad that causes reader complaints, has a record of poor customer service or does not meet our publishing standards.
In addition, we offer a 100% money-back guarantee to all your readers. If they answer a NANI ad and feel they did not get what they bargained for, simply get their name and number to us and we will make sure we get them a total refund. This guarantee is limited only by the entire amount we were paid to run the ad. All refund claims may be subject to verification.
If you have additional questions, feel free to contact us.