Guidelines for Publishers
The following sections of this website provide information for publishers that participate in the NANI Network.
We want to assure that every publisher who participates in the NANI program passes their semi-annual audit and receives the rebate they earn for publishing NANI ads. Making sure your staff is knowledgeable of NANI guidelines is an important step for qualifying for your rebate.
Review the following guidelines and make sure your staff understands how the NANI network operates and the guidelines for compliance.
a) The first step is to assign a person in your organization to process NANI Ads and give AFCP his or her contact information.
b) An email with a link to download the ads is sent to the person assigned. Ad lists are prepared differently for weekly and monthly publications.
Weekly Publications: Ads will be forwarded to members each Monday via email or fax.
Monthly Publications: Ads will be forwarded to members on or about the fifth of the month via email or fax. NANI staff will compile the list of ads from the previous month’s weekly lists and drop duplicate ads.
c) By clicking the link, the ad list will download directly to the person’s computer. The ads are available in three file formats. The DOC and TXT formats allow you to “drag and drop” the ad copy into the publisher’s classified system without retyping. Make sure that every ad is entered, unless they violate your paper’s publishing standards (See Section 1e).
d) Please pay close attention to the comments next to each ad.
- Some ads run with no copy changes allowing you to pick up ads from last week without change.
- Some ads are not to be run in certain areas, and will carry comments like, “Do Not Run in WI and IL”. If you are located in an area where an ad is not to be run, do not run it. It may be due to differences in state law.
- A suggested classification is listed in the comments section next to the ad. If you don’t have that exact classification, simply enter it in any similar classification. We strongly prefer that you enter the ad copy in separate classifications depending on the text of the ad and the requested classification. However, you can publish the ads in a single classification called “National Advertising” or create a squared off display ad under the heading NANI or National Advertising.
e) As a last resort, ads will be transmitted via fax. AFCP avoids faxing NANI ads whenever possible since it requires retyping by classified representatives and creates an opportunity to create typos. If you have any problems receiving NANI ads, please contact the AFCP office.
f) If an ad violates your publication’s standards, simply indicate that you are not running those ads in the margin of the ad list and fax it back to AFCP (781-459-7770). This allows us to monitor how many publishers are not running ads of certain types. When we see that too many publishers are not running an ad, we drop the ad from the network. It is very important for us to assure that every advertiser is getting their guaranteed minimum circulation, so that makes it very important that you notify us each time you are not publishing an ad.
☼ Be sure to indicate that the ad is being run at no charge. Ads should not be billed to AFCP or NANI. The only payment to be received by the participating publication is the semi-annual rebate. This will assure that your weekly revenue amounts are not distorted by NANI ads.
☼ Maintain a calendar with the date or volume and serial number of the publication in which the ad list is published. The calendar will make your life easier during audit time!
AFCP sends a request for tearsheets every six months, which is used to audit publication of each NANI ad. Auditing publication allows us to be certain that the ads are running correctly. We maintain very strict audit standards, which are required by our advertisers, so please follow these instructions carefully.
- An audit request is issued during the first ten days after the end of each six-month period.
- Pay close attention to the audit requirements and deadlines. The audit will include detailed instructions, a cover sheet, and the previous NANI ad list attached. (We indicate which date the ad list was originally transmitted for your convenience)
- Highlight or circle each ad on the tearsheet.
- Indicate the page number where the ad was published next to the ad in the margin of the ad list.
- Complete the cover sheet
- If necessary, include a letter explaining any ads that were not run.
- Send the audit cover sheet, the ad list, the tearsheets and letters (if applicable) to the address indicated on the audit request. It is best to send the entire package via Federal Express, DHL, UPS or any service where you can track delivery of the package.
- You will receive an email from AFCP staff indicating that the audit response was received. If you do not receive that email within about two weeks, please contact the AFCP office immediately.
All of these requirements must be met to process your rebate check.
NANI rebates a large portion of the revenue it earns. The remaining revenue is used to fund other member benefits, principally AFCP's annual conference, The Leadership Institute and administrative expenses.
Checks are issued to each participating member based on their audited circulation, the number of ads they published, and how long they have participated in the network, the level of revenue in the NANI program and the total circulation of all members included in the audit. This is a lengthy calculation that is detailed below.
For those who love digging around in detailed calculations, following is the exact method we use to allocate excess NANI revenues to members. NANI rebate pool is distributed among participating members based on several factors as follows:
A. Your audited circulation: Only audited circulation counts toward your rebate. If you have publications that are not audited, you will not receive a rebate on this circulation. However, you will continue to earn all the other NANI participation benefits.
| Length of Time Participating in the NANI program | First Year |
Second Year |
Third and successive Years |
| Tenure Factor | 50% |
75% |
100% |
B. Ratio of Ads Published: The ratio is simply the number of ads you published divided by the number of ads on the ad list for the audit week. Your rebate is based on the number of ads you published because one of the major expenses in publishing is newsprint. Those publishers who run more ads deserve to receive bigger rebates to cover their newsprint costs.
C. Tenure Factor: This factor recognizes the long-term participation of NANI members. During the first year of participation, new members receive one half (50%) of the calculated rebate. During the second year, members receive 75% of the calculated rebate and 100% thereafter.
D. Monthly Factor (Monthly Publications Only): The monthly factor is calculated by counting the number of ads published by monthly publications during the three months in the quarter and dividing by the total ads published by weekly publications during the 13 weeks throughout the quarter. The monthly factor simply recognizes that monthly publications do not run nearly as many ads as weekly ones since they only publish three times per quarter and AFCP staff eliminates ads that run every week from the weekly ad lists.
NOTE:
☼ The monthly factor for weekly publications is 100% because they run all of the ads for the 13 weeks.
Example:
- XYZ Magazine has an audited circulation of 300,000 copies.
- XYZ Magazine published 32 of the 40 ads sent in the ad list since 8 ads did not meet its publishing requirements.
- XYZ Magazine has participated in the NANI program for 2 years.
- XYZ Magazine is published weekly.
- The excess revenue generated by the NANI program this quarter was $1,000,000 dollars
- Total NANI circulation is 30,000,000 copies.
First we calculate the XYZ Magazine Rebate Circulation:
Next we calculate XYZ Magazine's Rebate Check:
All procedures as noted here also apply to the government Ads Network. As questions arise, don't hesitate to contact the AFCP headquarters.